In Armenian, "Zulal" means "pure", a philosophy that guides every aspect of this innovative winery. Founded in 2017 by Aimee Keushguerian, heir to a lineage of winemakers, Zulal Wines is dedicated to showcasing indigenous Armenian grape varieties through single-varietal wines. Trained alongside her father at Keush, Aimee drew from her experience to craft wines that reflect the authenticity of the Armenian terroir, without excessive winemaking intervention.
The Zulal vineyards are located in the Arpa Valley, at the heart of Vayots Dzor, a historic wine region with rich volcanic soils, high altitudes, and a distinctive continental climate. These extreme conditions enable the production of refined wines, highly valued for their purity and unique identity.